Editorial journal · Shop the collection at beyondeast.com
2 Piece Embroidered Lawn Suit
Beyond East Style Journal

Cloth, cut and how to wear it

A journal about Pakistani womenswear — what the fabrics actually are, how to care for them, and what to wear when it matters. Everything here is sold at beyondeast.com.

Read the guides

Shop by fabric

Lawn for summer, cambric for structure, linen for the months between, raw silk for the evening. Our fabric guide explains the differences.

Embroidered detail
About this journal

Written to be useful, not to sell you something

Most fashion content exists to move product. This journal exists because buying Pakistani clothing involves decisions that nobody explains — which fabric suits which month, why lawn bleeds in the first wash, whether unstitched is really cheaper once you have paid a tailor.

The pieces shown throughout are from Beyond East. Orders are placed on the official store.

Shop at beyondeast.com